In The News:
Auto Success Magazine
Every now and then, there is a change that really matters something that comes along and radically impacts the way we live, work or play. The Premier Lead Exchange is the something that is going to dramatically improve the way you acquire Internet leads and increase the number of vehicles you sell. That broken process we call the "Lead Marketplace" will never be the same. Dealers obtain their leads from three primary sources — third-party lead providers, OEMs and the dealer’s own Web site. The majority of purchased leads come from the third-party lead providers and DTX is a registered trademark of Detroit Trading Company. Every now and then, there is a change that really matters — something that comes along and radically impacts the way we live, work or play. The Premier Lead Exchange is the something that is going to dramatically improve the way you acquire Internet leads and increase the number of vehicles you sell. That broken process we call the "Lead Marketplace" will never be the same. Dealers obtain their leads from three primary sources — third-party lead providers, OEMs and the dealer’s own Web site. The majority of purchased leads come from the third-party lead providers and some OEMs. The problem is that dealers purchase the leads as if every lead is of the same quality, with the same likelihood to close — this simply is not the case. The Premier Lead Exchange will enable dealers to buy the best leads in the dealer’s market area, and pay a price based on the lead’s likelihood to close. [ READ MORE ]
Ward's Dealer Business
Going Once, Going Twice…
By Cliff Banks
Two years ago, I moderated a panel of executives from several of the third-party online lead vendors. The main topic was how to improve the current lead-buying model. Of the panel, I wrote in an earlier column, "One thing is clear. All of the panelists agree the process with which their sites move online car shoppers to the dealers needs to evolve to the next level. And that means improving the quality of leads dealers receive." I also quoted Cars.com President Mitch Golub as saying, "It’s a 12-year old business model in which the price per lead has not changed in eight years." [ READ MORE ]
Auto Remarketing
New Partnership Helps Dealers Capture Leads Most Likely to Result in Sales
By Jennifer Reed, Auto Group Editor
October 08, 2008
ROYAL OAK, Mich. — With showroom traffic dwindling for many dealers, compounded by the challenge of getting the customers who do show up approved for loans, sales are suffering across the board. However, two companies recently joined together to help dealers bolster sales in such a difficult operating environment. The partnership between Detroit Trading Co. and R.L. Polk & Co. is now helping dealers capture strong buyer leads, which display the most chance of turning into sales. [ READ MORE ]