Polk Pre-Scored New Car Leads

About Detroit Trading

Founded in 2005 by Detroit Trading Company, Detroit Trading Exchange (DTX™) is the first Internet Lead Exchange focused solely in the automotive vertical. Today DTX™ is used by more than 450 participating buyers and sellers that transact in excess of 300,000 lead trades each month. DTX™ provides its participants with Uniform Rules of Trading, Single Point Market Connectivity and Clearing House Functions similar to a stock exchange. The goal of the Exchange is to make it easier for buyers and sellers to do business with each other by eliminating impediments to efficient trading. To learn more, please visit www.detroittradingexchange.com.

About R.L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, Thailand, the United Kingdom and the United States. For more information, please visit www.polk.com.